I think that I’m starting to get it now! From looking at Facebook and Twitter accounts for various charities I can see how messages cascade and reach people who wouldn’t have been reached by direct means.
As one of this week’s things is Twitter I thought that I’d share this article. It shows the power of organisations (charities in this case) engaging “real time” as a discussion develops. Food for thought.
(It was sent as part of the “Popular in your network” email from Twitter.)